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About
Less drift.
More drive.
East Lane Marketing gives ambitious SMEs access to senior marketing leadership, on demand, on budget, and without the cost of a permanent hire.
Clare Mitchell — Founder
25+ years of senior marketing leadership. Now available to your business.
Clare Mitchell is a senior marketing and business strategist who has spent 25+ years operating at leadership level across some of the most demanding industries and markets in the world. From boutique financial services firms in Australia to FMCG global leaders in the UK, from fitness franchises to major construction and development businesses, Clare has built brands, driven growth, and delivered commercial outcomes in environments where the stakes are high and the margin for error is low.
East Lane Marketing was founded on a simple observation: most SMEs don't need a full-time marketing director. They need the thinking, the strategy, and the execution capability of one, without the cost, the commitment, or the overhead. That's exactly what East Lane delivers.
Whether you're a business that's been around for decades and needs to sharpen its position, or a small to medium sized business ready to scale, Clare brings the same thing to every engagement: senior thinking, commercial rigour, and a direct, no-nonsense approach to getting things done.
"I started East Lane because I kept seeing the same problem, great businesses held back by a gap in marketing leadership. I wanted to fix that."
How We Work
The principles that guide every engagement.
Strategy before tactics.
We never start with the channel. We start with the business problem, the market reality, and the commercial objective. The tactics follow from there.
Insight over assumption.
Good marketing is built on understanding — of your customers, your competitors, and your market. We do the work to get that understanding right.
Commercial rigour, always.
Every recommendation we make is tested against one question: will this move the business forward? If it won't, we won't recommend it.
Senior thinking, without the overhead.
You get Clare — not a junior account manager. Every engagement is led by someone who has sat at the table and made the decisions.
Industry Experience
Six industries. One standard.
Financial Services
Retail banking, wealth management, insurance and boutique advisory.
FMCG
Consumer brands from challenger launches to established category leaders.
Fitness
Boutique gyms, fitness studios and franchise networks — membership growth, community activation and retention.
Manufacturing
B2B manufacturers scaling into new markets and segments.
Construction & Development
Property developers, builders and infrastructure businesses.
Consulting & Small Business
Management, strategy and professional services firms — and a broad range of small businesses across sectors.
Why East Lane
Senior marketing leadership shouldn't be a luxury.
For most SMEs, hiring a senior marketing director isn't viable. The salary, the on-costs, the commitment — it's a significant investment that many businesses can't justify, even when they desperately need the capability.
East Lane was built to close that gap. You get the strategic thinking, the commercial experience, and the execution capability of a senior marketing leader — engaged on your terms, scoped to your needs, and priced for the reality of running an SME.
What you get
Senior marketing leadership, on demand
What you don't pay for
Salary, super, on-costs, office space
How it works
Scoped to your needs — project, retainer, or interim
Where to start
A complimentary 30-minute discovery call
Ready to see what's possible?
Your first 30-minute discovery call is complimentary. Let's talk about your business, your market, and where you want to take it.