We give ambitious SMEs access to senior marketing leadership, on demand, on budget, and without the cost of a permanent hire. Whether you're surviving, scaling or expanding, we bring the strategic firepower to get you there.
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What We Do
Segmentation, target markets, positioning, objectives, product & pricing. The foundation everything else is built on.
Customer and market intelligence that drives confident, targeted growth.
Launch, refresh, positioning. Clear, differentiated positioning built from insight.
B2B and B2C strategies, across target markets, that tell your story with clarity and impact.
Paid social, SEO, AEO and lead gen campaigns that drive real enquiry and convert interest into revenue.
From lunches to launches, from sponsorship events to international innovation study tours — end-to-end, with commercial outcomes delivered.
Automated journeys and retention programmes that keep prospects engaged and customers loyal.
Not sure who to call? We are. Bring us your challenge, we'll bring the plan.
"No cookie-cutter playbooks. Just sharp, tailored strategy built around your business, your market, and your ambitions."

About Clare Mitchell
East Lane Marketing is founded by Clare Mitchell, a senior marketing & business strategist with 25+ years operating at senior leadership level across Financial Services, FMCG, Engineering, Manufacturing, Construction & Development and Consulting.
With experience spanning London, Tokyo, Sydney and Brisbane, Clare brings a rare combination of global perspective and commercial rigour to every engagement.
Your first 30-minute discovery call is complimentary. Let's see what you need and how we can get you there.